LEST WE FORGET — Milwaukee’s Music Scene Memorial, Turner Hall Ballroom, Milwaukee, WI

A concert is an event to be experienced. If it weren’t wouldn’t everyone just watch a convenient video or listen to a recording? Still photos can capture select moments and views. Video can show every moment and movement of a performance in its entirety. But to convey the look and feel of actually being there? 360VR does that best. It allows viewers to take control of the experience looking where they want when they want for as long as they want — just as if they were there in person, putting it all into context. All three media combined give the best of all worlds, of course, drawing on the strength of each.

If the experience of some place or event is a big part of its draw 360VR can be your best, most persuasive tool to convey that.

What about 360 video, you may wonder. That offers some exciting possibilities. The downsides are high bandwidth demand, computer power needed and lower image quality. In real-world terms, the viewer is often limited to a significantly smaller, lower resolution experience than is possible with still 360VR. Of course, that trade-off will diminish over time as internet speeds, computer power, and 360 video camera capabilities increase. More importantly (to me) is that only recently has 360 video capture been possible in what I would call professional quality (sufficient resolution and without obvious stitching errors). We look forward to offering it in the near future.